The General Data Protection Regulation (GDPR) empowers individuals with the right to request the deletion of personal data, commonly referred to as the “right to be forgotten.” This right is a cornerstone of GDPR, emphasizing individuals’ control over their privacy. However, it is crucial to understand the conditions under which this right applies and the required steps to execute a valid data deletion request.
This comprehensive guide will break down your rights under GDPR, explain how to submit an effective “right to be forgotten” request, and detail available recourse if your request is denied. Internet Content Removal offers expert assistance for individuals and businesses to manage GDPR compliance and safeguard online privacy.
What is the Right to Erasure or the Right to Be Forgotten?
The right to erasure gives data subjects (the individual concerned) the ability to have personal data deleted by an organization, provided certain conditions are met. This right ensures you regain control over how your personal information is processed.
When can this right be invoked?
You can request data deletion under GDPR when specific legal conditions apply, including:
- The personal data is no longer necessary for the purpose it was collected or processed.
- You withdraw your consent for processing, and no other legal basis exists for retaining the data.
- You object to processing for marketing purposes or other purposes and there are no legitimate overriding grounds.
- The data is being processed unlawfully, violating GDPR provisions.
For example, consent withdrawal is a common ground. If you previously agreed to the processing of your personal data but now wish to revoke that consent, you can submit a GDPR-compliant data deletion request.
When does the right not apply?
The right to erasure does not grant absolute deletion rights. Certain exceptions protect organizations from complying when valid reasons exist, such as:
- Legal obligations requiring data storage, including compliance with tax or anti-fraud laws.
- Public interest concerns, such as processing for scientific research or public health purposes.
- Freedom of expression exemptions, particularly in journalism or academic reporting.
Public interest often overrides these requests if the data serves a critical function beyond the individual. For example, reporting historical events or research findings may necessitate retaining such data.
The legal foundation of the right to erasure
Article 17 of the GDPR lays out the framework for data deletion rights and outlines the obligations of data controllers (the entities determining the purpose of processing). Controllers are legally required to delete personal data without undue delay, provided valid grounds exist.
According to a 2023 European Data Protection Board (EDPB) report, enforcement trends highlight increasing penalties for non-compliance with Article 17, signaling stricter regulatory oversight. Controllers must carefully balance data subjects’ rights with broader public responsibilities.
How to Request the Right to Be Forgotten
While the GDPR grants this fundamental right, your request for data removal must adhere to specific protocols to be legally effective.
How do you write a GDPR-compliant request?
When drafting a “right to be forgotten” request, include key details such as:
- Your full name and contact information.
- Specific information about the data you want removed.
- The reason(s) your request meets the criteria under GDPR.
- A reference to Article 17 of GDPR to indicate a legal basis for your request.
Using a structured format elevates the effectiveness of your request. Templates are especially helpful to ensure no critical details are missed.

Example letter for erasure request
Here’s an effective template you can personalize:
Subject: Request for Erasure of Personal Data under Article 17 of GDPR
[Your Name]
[Your Contact Information]
To Whom It May Concern,
I am writing to request the erasure of my personal data held by your organization under Article 17 of the GDPR. The requested data is no longer necessary for processing or violates GDPR provisions. Please confirm deletion within the established timeframe.
Sincerely,
[Your Name]
Tailor this example to your circumstances for greater impact.
Submitting your request
The best way to submit your request depends on the organization’s preferred channels, often specified in their privacy policies. Common methods include:
- Emailing the organization’s data protection officer (DPO).
- Submitting a request through online forms on their website.
You may also need to verify your identity to ensure your request is authentic before it can be processed.
What Happens After You Submit a Request?
Organizations are bound by GDPR to respond and take specific actions once your request is received.
How long do organizations have to comply?
The GDPR provides strict deadlines: organizations must respond to data deletion requests within one month. If exceptionally complex, they may request a two-month extension. Unjustified delays can result in regulatory scrutiny.

What should organizations do upon receiving a request?
Upon receiving a valid request, organizations must:
- Assess the request’s validity based on GDPR rules.
- Notify other data controllers or processors if the data was shared.
- Take appropriate measures for data publicly available, such as removing search engine links.
If they decide a deletion request is not justified, a formal explanation of refusal must be provided.
What if the organisation denies my request?
Denial of a request must be accompanied by lawful justification. Reasons such as legal obligations or serving ongoing public interest may qualify. Should you feel the refusal lacks merit, consider filing a complaint or seeking legal recourse.
As reported by a 2024 Privacy International study, 65% of GDPR dispute resolutions involve cases where organizations failed to adequately justify refusals. This highlights the importance of transparency in handling denial cases.
Exceptions to the Right to Erasure
Organizations may refuse to comply with deletion requests in specific scenarios.
When are organizations allowed to refuse?
Legally valid exceptions include:
- Retaining data required for law enforcement or regulatory compliance.
- Supporting public health and research initiatives.
- Protecting intellectual freedom, such as journalistic work.
Responding to complex or partial requests
When deletion poses undue difficulty, partial removals may be agreed upon. In cross-border cases, organizations must navigate jurisdictional variances or technical challenges, which often involve robust GDPR expertise.
Addressing Non-Compliance
Non-compliance often necessitates escalation. Actions to enforce your rights include filing complaints or pursuing enforcement.
How do you report non-compliance?
To report GDPR violations, file a complaint with the Information Commissioner’s Office (ICO) or your national data protection authority. Ensure your complaint includes:
- Evidence of your deletion request.
- The organization’s justification, if applicable.
- Timeline records of communication.
What are the penalties for GDPR violations?
Penalties can be substantial. Failure to comply with erasure requests potentially subjects organizations to fines of up to €20 million or 4% of annual global revenue—whichever is higher. Reputation damage often adds to these legal risks.

How to document and process removal requests?
Maintaining detailed records of removal requests is essential. Using case management software allows organizations to track, process, and document the lifecycle of each request to meet GDPR requirements.
Troubleshooting complex deletion scenarios
Handling technically challenging requests, such as removing data replicated in distributed systems, may involve advanced technical solutions or expert consultations.
Further Resources on GDPR Compliance
For further insights:
- Visit the official [European Union GDPR Portal] (https://gdpr-info.eu).
- Explore resources on data protection principles and individual rights.
- Review case studies on enforcement trends and practical applications of GDPR.
Understanding your rights and the processes for exercising them under GDPR can empower better privacy management. Internet Content Removal specializes in assisting individuals and organizations with GDPR compliance and secure data removal.